The organisers of this weekend’s Vogue Festival in Rundle Mall are taking crucial first steps in the war on waste by introducing a range of sustainable initiatives to reduce the event’s environmental impact.
Kate Fuss, Acting General Manager of the Rundle Mall Management Authority, says with a strong focus on sustainable fashion as part of this year’s Vogue Festival and Adelaide Fashion Festival programs, it was only natural that the event itself would follow suit.
“Traditionally events can be quite wasteful exercises, so we prioritised the need to go the extra mile and source suitable local partners that were willing and able to support our goal of delivering a sustainable launch event,” Kate said.
Among the environmental initiatives is a partnership with local upcycling
specialists, The Adelaide Remakery, which will transform 112 metres of vinyl promotional Vogue Festival banners into 300 raw-edged shopping tote bags to be handed out to visitors to Rundle Mall.
“These banners would have otherwise gone to landfill so it’s great to be able to see the beautiful Vogue Festival artwork live on through what will no doubt become a unique accessory for fashion lovers,” Kate said.
Other sustainable initiatives for the Vogue Festival 2018 include:
• Timber staging for the VIP launch event has been upcycled from existing
materials from other events, and will be dismantled and recycled
• Balloons from the event will be recycled to create jewellery, bunting and
juggling balls the will be distributed by The Remakery.
• Leftover food and napkins from the VIP launch event will be composted
using Australian Green Clean
• Floral displays from the two-day Vogue Festival event will be composted.
“These initiatives, with the help of the City of Adelaide’s Sustainable Events
Innovation Fund, are a first step in the right direction and show that by taking an innovative approach to sustainability, it’s possible to upcycle event materials rather than send them to landfill after a single use,” Kate said. “We hope to build even further on this in future years.”
The moves to reduce waste and recycle is in keeping with a City of Adelaide
strategic goal to reuse and recycle equipment, consumables and materials that are used in events and festivals held in the city.
A highlight of the Vogue Festival is the David Jones Sustainability Fashion Panel, presented by Vogue Australia and David Jones.
To be held at David Jones Rundle Mall on Friday, October 19, the session will
explore ethical and sustainable fashion with panellists including Vogue Australia sustainability editor-at-large Clare Press, David Jones ambassador Jessica Gomes and Jono Alder from Bassike, which combines high end design with sustainable manufacturing. Vogue Australia editor-in-chief Edwina McCann will moderate.
“We’re really excited to hear Clare, Jess and Jono’s views and ideas on how to marry fashion with an environmental conscience because we’re seeing consumers are an increasingly interested in wanting to know where their clothes are coming from and how they might be negatively impacting on the environment,” Kate said.
“This discussion will be a great lead in to the Adelaide Fashion Festival’s Slow Saturday event on October 20 at the Torrens Parade Ground, featuring discussions and sustainable fashion parades from local designers.”
Vogue Festival (October 19 – 20) is a free, two-day festival in Rundle Mall and Rundle Street presented by Vogue Australia, in partnership with Rundle Mall Management Authority, the Adelaide Fashion Festival presented by Mercedes-Benz Adelaide and Unley, and the City of Adelaide, and supported by David Jones.
The event, will be officially launched today by Vogue Australia editor-in-chief Edwina McCann, will see two stylish days of fashion, entertainment and celebration across Rundle Mall and Rundle Street, including runway shows, giveaways and meet and greets.