For more than two decades, it’s been known as the Credit Union Christmas Pageant.
But from 2019, the beloved parade that marks the start of the festive season in Adelaide will have a new naming rights partner.
The event has entered into a partnership with a fellow South Australian company and will become the National Pharmacies Christmas Pageant.
National Pharmacies’ Tony Wojciechowski said South Australia’s National Pharmacies are extremely proud to be the new flag bearers of the event.
“The opportunity to partner with the biggest Christmas parade of its kind that just happens to be in our very own backyard, is something we feel very passionate about and securing our involvement is a major coup for our organisation,” he said.
“This new partnership between National Pharmacies and the Christmas Pageant brings together two uniquely South Australian brands to continue to bring Christmas joy to children and families.”
In the meantime, the elves at Stardust Castle are feverishly putting the finishing touches on this year’s fleet of floats – including the two brand new floats for 2019.
The 2018 Credit Union Christmas Pageant departs South Terrace at 9.30am on Saturday 10 November 2018.