An Adelaide Craft Brewery is getting behind the cause to support drought-stricken Aussie farmers by providing pubs and venues Australia-wide with ‘Karma Kegs’ to help them raise much-needed money to donate to rural communities.
Prancing Pony Brewery will provide up to 70 kegs to participating venues for a mere $50 (to cover tax excise only). The venues will sell the Karma Beer to the punters and donate the proceeds from the beer sales directly to the nominated charity.
Prancing Pony Brewery has nominated Drought Angels as its charity as all funds raised will be distributed to farmers in need, in a multitude of ways from hampers to hay bales and VISA cards for food shopping.
Called No Grain. No Food. No Beer. this campaign intends to not only help Aussie farmers but also highlight how drought has a flow-on effect in our every day life.
CEO of Prancing Pony Brewery, Corinna Steeb, says that grain is the backbone of lots of food and of course beers and what happens to farmers, affects us all.
“This campaign was initiated by two of our brewery employees, who felt strongly about supporting the farming community and as a business we’re also strong supporters of the farming community so this fits well with our business philosophy,” says Corinna.
“Having a beer with mates is an everyday tradition for many people so providing a Karma Keg for drought affected areas seems the logical thing to do.
“We just wanted to give something back to the people who really are this country’s lifeblood and essential to small businesses like ours.
“Naturally we can’t do this without the support of the punters and the pubs and venues, and so far, quite a number of venues across Australia have raised their hands to participate and we truly appreciate their unreserved support.
“Our goal is to raise at least $25,000 but there are hopes to make that more,” says Corinna.
The No Grain. No Food. No Beer. campaign starts Monday, August 6 and ends Monday, September 3 and venues that wish to participate can contact the brewery.
Prancing Pony Brewery put Australian craft beer on the map when it won the International Beer Challenge in London, 2016 and has continued to win accolades for its brews.