Business

Two South Australian Fashion Powerhouses Join Forces

Liza Emanuele and Regina Sole Queen have announced that they will now operate together out of Liza’s Hyde Park showroom

Liza Emanuele has announced that as of today, Regina Sole Queen will operate out of her stunning Hyde Park showroom to give customers a one-stop shop for fashion, bridal, shoes and styling.

Liza and Rosie.

Liza and Rosie.

Liza said that she was delighted to “room” with her friend and long time business collaborator, Rosie Reichstein.

“Rosie and I have been sharing customers for a long time. By offering our products in one shop, we are able to meet all of our customer’s fashion needs, plus sharing overheads makes it a win-win,” said Liza.

The move coincides with Liza’s launch of her gorgeous spring/summer collection called Blue Sky. VIP customers will soon be invited to a series of shopping nights tailor made for different tastes and events.

“My signature style is about investment dressing and classic styles that can be adapted to different occasions, such as race wear, office wear, through to party dressing and bridal. “

This season, I plan on creating VIP shopping experiences that are focused on what women need. For example, my younger customers will see the collection styled by signature bloggers and style commentators that gives it the edge they are after, whereas race wear will enjoy more classic styling matched with signature style hats gearing up for the spring racing carnival,” said Liza.

Locally made and mentored by the ultimate style gurus, George Gross and Harry Watt, the collection features luxurious imported textiles, exclusive prints and summer favourites that showcase Liza’s signature feminine styles. Customers can also expect a new crop of ideas that create a new fashion landscape for the brand.

The season will culminate with an chic runway show styled by Nicole Bonython-Hines at the new look Adelaide Fashion Festival presented by Mercedes-Benz Adelaide late October.

Since starting her own business from her kitchen table, Italian trained Emanuele has had an exciting and memorable career and this year celebrates her 10 year anniversary of her eponymous label.

“I am extremely grateful for the support my team, clients, the industry and even strangers have shown me. Retail over the last few years has not only been tough, but very unpredictable month to month. We are doing everything to keep manufacturing in South Australia so that we can continue to make beautiful clothes for our wonderful clients and brides and I thank everyone who has supported me,” said Liza.

Blue Sky is dropping in-store weekly and will be available online by late September.

For more information visit her showroom, 147 King William Road, Hyde Park or her website www.lizaemanuele.com

Don’t forget to keep our local businesses vibrant, remember you need to shop local. #lovelocalbuyit

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