Long gone are the days of our fashion staple, jeans and a t-shirt. Women across the globe have traded in their favorite black skinny jeans for black leopard compression tights. From workout to workwear, runway to run – “sweat” is definitely the new “sexy.”
This movement is not a fashion trend, it’s a lifestyle trend. It’s no secret. Women want to look and feel good, inside and out. With boundless options to make you sweat, there is a workout for everyone. Some workout favourites are hip hop yoga, Voga (Vogue Yoga!!), Cardio-Boxing, and Pound (full body cardio jam session).
Not only do women love a new way to feel the burn, but there is now workout gear suited for all their sweat life needs. Compression tights, crop tops, all featured in bright colors and your favorite animal print. Women have the same affinity for their favorite sweat instructors as they do their favorite designers. Companies such as Style Runner, net-a-porter and urbn inc. have created a place for their customers to find their fashion identity with a wide range of brands that suit all workouts.
Getting sweaty is no longer about the thing we do to stay in shape. It says something about who we are and what we like to do with our spare time. Women are trading in their after work cocktails for sweat sessions with their girlfriends.
We all know that breaking a sweat will allow you to look and feel your best but the health benefits of sweating are limitless. An all over glow, natural blush, soft and clear skin, and did we mention no more dark circles under the eyes?! It also reduces stress and anxiety, promotes better sleep, keeps you focused and improves self-confidence! What’s more sexy than that?
There has been a huge movement on social media for embracing the sweat life. The top instagram accounts are beautiful, inspirational women fitspo accounts that keep us motivated to run that extra mile or give our workout a little extra oomph. It’s no surprise that Jen Selter, (@jenselter), reknowned for her fit figure ie. her bubble butt, has more followers than Madonna.
Premium Australian Activewear brand, Vie Active, has embraced this #fitspo movement using only fitness professionals as their models. Embracing their manifesto: fitness, fashion and function, they want women who live the active lifestyle to represent their product. All of Vie Active’s pieces have been sweat and style tested by sweat professionals.
Sweat Gets Sexy is the movement towards a healthier, fitter, and fashion-conscious lifestyle. It’s just as much about the fashion as the form.
Finding your favorite way to sweat and activewear that enhance this, will have you looking as good as you feel post workout.
See you later skinny jeans and hello black leopard compression tights!
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