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‘Swim This City’ and Stand Out From the Crowd

The new SWIM THIS CITY swimwear collection by Melbourne label Funkita draws inspiration from the athletes that the company sponsors.

Screen Shot 2014-06-25 at 3.35.45 pmThe new SWIM THIS CITY swimwear collection by Melbourne label Funkita draws inspiration from the athletes that the company sponsors, who dream of standing out from the crowd as they fight convention on a path to success. It’s a timely dose of inspiration for the athlete in all of us to keep motivated through the cold winter months.

The vibrant colours and original designs in the collection certainly shout individuality. With bold prints such as Primal Predator, Rainbow Racer and Aztec Garden, it’s little wonder that swimmers and triathletes around the globe have become extremely passionate Funkita advocates.

Funkita is thrilled to sponsor five Australian swimmers set to compete at the upcoming Commonwealth Games. The company also supports many other junior and amateur athletes chasing their own dreams of success. As Duncan McLean, Funkita MD, says, “Our athletes have been such a huge part of our growth since Funkita was launched ten years ago. We are inspired by their passion and dedication and we strive to reflect that in our designs and our successes in the global market.”

With an ambitious worldwide growth strategy, Funkita has set the European release of the SWIM THIS CITY collection to coincide with the Glasgow Commonwealth Games in July. The company has mobilised Scottish athletes and its major retailer in Glasgow to add some Funkita flavour to the Games fever.

SWIM THIS CITY will launch via a social media campaign that counts down to the release of the collection, offering fans a preview of the prints to come. With options such as the beautiful Sea Shells and Ocean Princess, it is a welcome release of colour and excitement for women through the months of winter.

So if you need a shot of inspiration, Funkita invites you to try the latest SWIM THIS CITY collection, launching tomorrow (June 26th). With a range of one and two-piece swimsuits and beachwear, it will ensure your swim won’t go unnoticed.

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