Mineral cosmetics aren’t new to the beauty industry. They’re not a trend. They’re not a fad. They’re not in the same glorified league as all the products resulting from strobing, contouring, and baking. But while mineral cosmetics won’t give us those Kim K-esque cheekbones just yet, they have a longevity that these trends do not, and they’re even guaranteed to have benefits for sensitive skin.
Winter is especially one of those seasons where gluggy, traditional make ups with parabens and palm oil in them can exacerbate skin issues, meaning their ability to ‘cover up’ is countered by the fact they’re often causing further issues for your skin.
With Australia’s well know Nude by Nature, and the international Bare Minerals, mineral cosmetics are not only a lighter, and more natural alternative to the traditional liquid and cream products, but they are also an option for covering skin conditions such as rosacea, hyperpigmentation, and even acne – soothing, rather than irritating. Even for people without noticeable skin conditions, mineral makeup evens out skin tone, texture, discolouration, and redness, for a natural, everyday look. Mineral makeup has become a popular option for beauty consumers all around the world.
Among them, Ruth Brown continues to explore the idea of a natural alternative to artificial beauty products with her local company, Reb Cosmetics, a mineral makeup brand dedicated to natural products free from animal cruelty. Built upon strong ethical standards and a quality of service, Ruth emphasises that no products contact animal fats or animal ingredients either, which make them as vegan friendly and another statement of their ethical standards.
“I think mineral makeup is so much better than what’s generally available on the market today,” she says. “Mineral makeup stays on just as long. We know this, as we do a lot of bridal and formal makeup, where they are looking for a long lasting and buildable product to wear all day. We are also always talking to women with sensitive skin. Mineral makeup does not add chemicals to your skin. The ingredients we use are naturally derived, so they will help repair the skin, rather than damage it.”
“For example, we use zinc oxide in all of our concealers, foundations, blushes, and bronzers. Zinc oxide works by providing a skin barrier to prevent, and help heal skin irritation. Because of its anti-inflammatory properties, as well as its ability to act as an antioxidant, zinc has been used to treat the likes of eczema, and acne.”
With your pores already closed, eczema suffers especially susceptible to sensitivity and the weather making your skin naturally drier during the colder seasons, the repair benefits of mineral make up cannot be overstated with your skin already under duress. Buffing your skin with a kabuki brush, slowly blending toward the chin, nose and forehead as you apply, the minerals will blend with the oils in your skin and provide a natural barrier to the elements.
When you think mineral most people think of only pressed foundation, liquid foundations, correcting concealing, blush, and bronzer. But Reb Cosmetics also have eye and brow products, including eye brow pencils, eye-shadow, pencil and liquid eyeliner, mascara; and lip products, such as lip-liners, lipsticks and lip-glosses. They even have a range of nail polish, so when there’s a full range of natural options available there’s really no excuse not to give it a try.
Reb Cosmetics are manufactured entirely in South Australia as well, positioning them as a true local champion and innovator in mineral make up. As the industry continues to educate, remove some of those heavier metals which emerged in early powders and establish a strong reputation among women of all skin types that a natural look won’t be a compromise, as well as being an environmentally friendly and ethically progressive option to traditional make up, it seems inevitable transition to mineral will continue to grow. As Ruth works hard to establish Reb Cosmetics across the country, it’s wonderful to think that this Adelaide business will have a part to play is this (re)evolution.
For a full look at the Reb Cosmetics range, to purchase online, as well as find their stockists, visit the Reb Cosmetics website, or follow them online via Facebook and Instagram.
And they’re currently offering 20% off their lipstick range, using the code ‘lipstick’ via their online store, if you’re looking to stock up!
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