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Holden Sandman Reborn: Let the Good Times Roll … Again

Eating up the road and shredding the surf, the Holden Sandman has become an Aussie icon in the 40 years since the original legend made its debut in 1974. Now it’s back, with a modern twist and nose for performance.

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Eating up the road and shredding the surf, the Holden Sandman has become an Aussie icon in the 40 years since the original legend made its debut in 1974. Now it’s back, with a modern twist and nose for performance.

The 2015 Sandman Special Edition is derived from the award winning VF Commodore SV6 and the sporty SS-V, and is available as a ute and or sleek Sportwagon.  Whilst the Sandman is much more advanced than its predecessor it still retains the instantly recognisable surf livery and the groovy, orange shagpile floor rug as an additional accessory.

Holden’s Executive Director of Sales, Peter Keley, said the opportunity to revive the legendary Sandman was too exciting to resist.

“The Holden Sandman has been synonymous with the great Australian surf safari for decades and perfectly reflects our country’s laid back, yet adventurous attitude to life.  When the opportunity came to revive Sandman, we jumped at it,” Mr Keley said.

“The reborn Sandman is a statement and reflection of the Australian way of life. Most importantly, it’s about having fun.”

Originally launched in a time when cassette players were all the rage and Alvin Stardust topped the charts, the Sandman personifies Australian culture with its unique styling and adventurous attitude.

Popular with surfers, lovers and bohemians alike, Sandman stays true to its roots with its first public display taking place on the sands of Torquay, giving beach goers and car lovers the chance to get up close and reminisce about days gone by … and days to come.

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The Holden Sandman surf live site will take place on Saturday 4 April from 11am – 4pm at the beautiful Elephant Walk Reserve, Torquay Esplanade, and will feature a live screen beaming out classic surf reels, chilled out tunes, sausage sizzle and beach side games.  The Sandman live site is an interactive display that allows people to take a picture with the cars and upload to their social media accounts #entersandman.

Holden’s Director of Communications, Sean Poppitt said the interactive live site is the perfect platform for a car that is sure to evoke old memories and create new ones.

“The interactive live site at Torquay is the perfect opportunity for people to come and see Sandman whilst enjoying the surfing, food and great atmosphere.  The Sandman is the reincarnation of an icon, born from the most iconic car company in Australia,” said Mr Poppitt.

“Holden knows Australia and Australians better than any other company and the Sandman is a perfect reflection of the Aussie culture and attitude. I’m sure it will spark great memories for a lot of Australians and help create new memories for others. Let the good times roll again.”

Sandman (1976)

Sandman (1976)

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