Remember that period of time in the last 90s and early 00s when everything big just seemed better? Bigger supermarkets, bigger shopping malls, bigger chain stores, bigger hotels. It was all about the grandiose of size. But then somewhere along the line, people began to realise that while the size was impressive, the quality of service just wasn’t quite the same. That sounds like a line from Sex & The City, but we’re actually talking about how you foster a local community.
It might seem like a Hollywood cliché to your local shopkeeper by their first name, but that’s exactly the ethos that underpins the community at Henley Beach. And it’s precisely why amongst all of the cafés, restaurants and boutiques that Simon Saunders and his team at Minnow On Seaview fit so well.
Minnow’s personal approach extends right back to local flower producers, with Simon purchasing directly from Adelaide’s two largest markets, as well as direct from the grower wherever suitable. Selection is key and this process is about maintaining a close relationship with the best of what is seasonally available, and offering that connection directly to the customer so that if there’s a particular variety that is a personal favourite, rest assured Minnow will be in touch to let you know when they are available.
Flowers in a home are not just an indulgence, but also a part of setting the mood and the tone of a space. Perhaps the beach side lifestyle at Henley has leant itself to a particular feel for arrangements and presentation, but whatever the reason Minnow’s attention to detail has quickly spread and pushed their reputation beyond merely working within the local community. And it’s no wonder with the all star line up of florists currently at Minnow that word of mouth has spread.
Regardless of who they work with, Minnow On Seaview are providing the sort of tailored experience that your barista, barman or local restaurant may. There are serious elements of hospitality in their customer service, no less because they want a conversation with you, to ask what you like, find out what you want. Brides out there, your ears must be ringing! And even the most rugged of sporting codes seeking out the delicate touch of these artisans to spruik up their match day members welcome.
Isn’t it funny to think of what a little touch of the personal and a sense of community can bring to an experience? It’s as if these are more than just flowers. Oh and giftware. And come to think of it, they have a lot of dogs visit too. It feels more like a community hub than a humble shopfront.
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