Last night David Jones launched its Autumn/Winter 2014 collections with a dramatic presentation reminiscent of a Tim Burton film. Over 300 guests were transported through a magical labyrinth of theatre and rich décor as the famed On Seven space at David Jones was transformed into a romantic, other worldly moment.
An enchanted forest floor was created by florist Saskia Havekis from Grandiflora, with over 50 Camellia Sasanqua trees, ivy and twisted winter branches creeping through speckled Autumn leaves and deep cobalt blue hydrangea stems brings the set to life with giant gold moths settling onto sprouting mushrooms and cut tree trunks.
Makeup:
For the first time, David Jones collaborated with cult beauty and department store exclusive brand Laura Mercier under the direction of Artistic Director, Oralie Mayam. Two custom David Jones runway looks were created; the first shined with high gloss finish and pays homage to the glamour of the 70s. The second was all about beautiful skin and a statement lip which we see this season in a berry tone.
The Hair:
Partnering again with Aveda, led by Darren Borthwick, two custom and very classic David Jones looks were to complement the strong runway fashion.