Afterpay is a blessing, it allows us to buy whatever we want NOW… even if we don’t have the money. While it can be a bit dangerous on those (very) frequent days of retail therapy (we’re sensitive people, okay?), we think we’ve got it down. Now, Afterpay is coming to Westfield and we’re about to spend even more money we don’t have.
Leading retail payments innovator Afterpay, last week announced a major move into Westfield centres around Australia with the two brands teaming up to bring the pioneering payment platform to Westfield retailers. The partnership officially launched during Fashion Weekend from September 7-10, with activations, content on 1500+ screens across Westfield’s connected digital screen network, a radio buy and integrated content driving awareness of the payment platform within Westfield.
With Afterpay recently reaching a major milestone of one million users, it has seen significant demand for an in-store offering from customers and retailers. Afterpay Managing Director Nick Molnar said a key objective for the company was a strong focus on expanding Afterpay in-store – rolling out the payment platform to the physical stores of its online retail base. Afterpay now has over 40 retail brands offering its platform through a network of more than 1,500 storefronts.
“We are incredibly excited to have Westfield, one of the world’s most recognised retail brands, on board with Afterpay. With approximately 70 per cent of Afterpay in-store retailers located in Westfield centres the partnership was a natural alignment.”
Scentre Group, owner and operator of Westfield in Australia and New Zealand, believes Australian customers have the purchasing power and innovative offerings such as Afterpay allow them to choose the way they want to pay when they choose to shop.
Bill Burton, Group General Manager, Brand & Media Experience, Scentre Group, believes the Westfield footprint and access to millions of visits per week will bring physical scale to the Afterpay platform.
“Today’s customer expects to move seamlessly between the physical and digital experience and this partnership will help our retailers make this a reality. Many of our retail partners have already seen the positive impact of Afterpay online and they now see the opportunity to revolutionise the in-store experience as well. Timed to launch over Westfield’s Fashion Weekend meant customers can take up hundreds of offers with greater flexibility on how they pay.”
Afterpay has reported it processes over 20 per cent of total online fashion retail sales and the Westfield partnership paves the way to offer customers their favourite way to pay in-store.
The Afterpay and Westfield collaboration will bring the best retailers and brand experiences to customers, demonstrating their shared commitment to being at the forefront of retail innovation.