A local Adelaide blog has been announced National Fashion Category Finalist for the second year running in the Annual Blogster Awards presented by Pedestrian TV, Microsoft Surface Pro 3 powered by Intel and supported by David Jones.
Wilddarts, created by local Advertising Agency Account Manager Mel Elsdon, is moving from strength to strength since its launch in 2012.
Wilddarts has one goal – to take whatever you think fashion blogging is, flip it and give you something completely different. Reaching fashion devotees in over 128 countries, Wilddarts focuses on producing original fashion and beauty content.
“Wilddarts is all about original content”, Mel explains, “This year I have refocused Wilddarts to produce original fashion editorials, beauty how to’s, reviews and opinion pieces. I do throw in some of my favourite ad campaigns in there too – after all that is my background!”
After an influx of personal style blogs in recent years, Mel decided to register Wilddarts as a business, focus on Wilddarts as a brand and provide its followers with some substance.
“Personal style blogs have their own niche but I believe people want to see more. There is a reason why magazines and sites such as Man Repeller and IntoTheGloss are so popular!” She states, “I would rather gain a following because
people like what I have to say, can identify with Wilddarts and think I produce great content rather than take a great picture, solely fill my feed with tumblr images or showcase the ‘it’ product of the season. For me it is all about producing content that everyone can relate to, building credibility and creating an opportunity for myself to do what I love… styling.”
Taking a break from her busy schedule every April, Mel has attended Mercedes-Benz Fashion Week Australia since 2012 and believes that we have some real talent in Australia, in particularly South Australia.
“I think that it is important to showcase the talent that we have here in Adelaide and show that we have creative individuals producing quality garments and content locally. I have collaborated with local creatives such as Azalea Models, Haley Renee Photography, Rhiannon Miller Videography, Georgia Edgar Make up Artist and Gabriella Tyszta Hair on some amazing beauty content that will appear on Wilddarts Beauty in the coming weeks.”
“It means so much to me that I have been announced as a Finalist for the second year running! Fingers crossed that this is my year!”
The Pedestrian TV Blogster Awards is split into nine categories: Fashion, Music, Food, Lifestyle, Tech, Media & Design, Photography, King/Queen of the Tweet, Instagram and Vlog; to uncover and celebrate Australia’s greatest online voices.
The winner from each category will receive an Intel powered Surface Pro 3 with the overall winner scoring the coveted title of Blogster of the Year 2014 plus a customised US adventure to advance their blogging career.
This year, a hand-selected group of exemplary entrants will also be invited to produce content for supporting partner David Jones.
Public voting commences Wednesday the 3rd of September and closes the 1st of October 2014. Get behind a local talent and vote for Wilddarts in the Pedestrian Blogster Awards! Please visit Wilddarts and follow the link through to her profile on Pedestrian.
http://www.wilddarts.com
http://www.facebook.com/wdwilddarts
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