Going Green: Now There’s An Organic Wine Subscription

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In a day and age where people are increasingly mindful of the origins, ingredients, and chemicals relating to the products they consume, it should come as little wonder that the wine industry is experiencing an increase in demand for organic wines.

Cellarmasters alone, has seen a nearly 400 percent increase in organic wine sales in 12 months. Such hot demand has been a catalyst for the wine retailer to launch an Organic Wine Reservation; a quarterly subscription to the best organic wines on the market.

“Food and wine go hand in hand, and with more Aussies buying organic groceries, it makes sense that they want to go green with their reds, whites and rosés as well,” said Joe Armstrong, Head of Wine at Cellarmasters.

“If we dialled back the clock a few years, many organic wines didn’t have a great reputation. Often the focus was on the wine being organic, rather than the wine being of quality. Today, many winemakers and growers are striving to produce high quality organic wines across most price points – and wine consumers are loving it,” he added.

According to recent research conducted by Mobium Group, more Australians than ever are going green with their groceries; more than six in ten households buy organic product in any given year.

Although organic wines are becoming increasingly popular, almost 40 percent of organic wine drinkers state they struggle to find organic wines according to a recent Cellarmasters survey of over 1,300 wine drinkers.

“We wanted to make it easy and affordable for those who want to drink green with our quarterly, automated delivery of organic wines. The wines in every case have been handpicked by our panel of experts, and for just $120 per case (six wines), including delivery, I’d like to think it’s great value,” Armstrong explained.

Although it might seem like a recent innovation, organic wine is nothing new. In fact, prior to 1847, all wine would have been organic because farming chemicals weren’t available then. Some of the greatest wine brands in the world are and have been organic and biodynamic for centuries, like Domaine de la Romanée-Conti.

These great European houses never succumbed to the introduction of chemicals in the early 1900s.

According to winemaker David Paxton, owner of Paxton Wines in McLaren Vane, a leader in organic and biodynamic viticulture and winemaking, the first thing many wine drinkers comment on after taking a sip of organic wine is its clarity and purity of flavour.

“Organic-biodynamic farming allows us to capture the natural beauty of the grapes, which you can taste in the clear flavours of the wine,” he explains.

Organic wine is made from grapes grown without the addition of synthesised chemical fertilisers, pesticides, herbicides or fungicides. Organic certifying bodies also place restrictions on the amount of sulphur dioxide that can be added to the wine and the chemical fining agents used in the winemaking process.

To sell Certified Organic Wine in Australia a winery must be certified.

There are a number of different certification bodies including Australian Certified Organic, NASAA Organic, Certified BioGro Organic – look for the logo on the bottle to confirm the wine is Certified Organic.

The Cellarmasters Organic Wine Reservation subscription is delivered four times a year. It’s $120 for six bottles (a mix of whites and reds) with free delivery and you can opt out at any time.

Stockist & more info: Cellarmasters.com.au/organicreservations

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