Emma Watson Represents ‘Good On You’ In March Edition Of Vogue Australia


Australia is no stranger to fashion. From our world renowned fashion week to our endless list of iconic designers and labels, there’s no denying that we are well established within the mainstream world of fashion. For fashion fanatics here in SA, the best time of year is undeniably the Adelaide Fashion Festival. Here we get to experience runway events, fashionable lunches, and a first-hand look at the progression and premiere styles that come straight out of SA. We all know of the legends in the game such as Alex Perry and Toni Maticevski, but something that always astounds us is the sheer amount of local designers that shine through with their innovative and unique concepts that give SA the glamorous reputation we’re known for.

In the same way that we’re known for our classic and contemporary designs, we’re also know for our love of ethical and sustainable clothing. While there is a bit of a stigma connected to sustainable clothing that it sometimes features unappealing designs, it was recently announced that famous actress and feminist icon Emma Watson is excited to partner with the sustainable Australian Fashion Label ‘Good On You’ in this months edition of Vogue Australia. When co founder of Good On You, Sandra Capponi, was contacted late last year by Watson’s team, she was both excited and humbled by her business being recognised as a voice for sustainable fashion in Australia.

Thinking of ethical fashion as unattractive is no longer the case and a huge misconception. Capponi states that “the stereotypes that surrounds ethical fashion are no longer relevant. We are seeing both large retailers changing their game up, as well as new emerging brands building up as sustainable”. It’s the hope that with both Emma Watson and Vogue Australia getting behind this that it will help raise the awareness this cause needs as well as fast-track this Australian business into the mainstream.

Watson was honored to guest edit the March edition of Vogue Australia and has showcased her passion for this cause with elegance and beauty in the photos stating that “now is the time for thoughtful fashion”.


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