Hindmarsh Stadium, headquarters of the Adelaide United Football Club, will be renamed Coopers Stadium.
Coopers has signed a five year agreement with the Adelaide Entertainments Corporation which takes over management of the stadium from today, July 1st . The agreement covers naming rights and exclusive pourage rights to the ground. The cost of the agreement has not been disclosed.
Coopers’ National Marketing Director, Mr Cam Pearce, said the agreement provided an exciting opportunity for Coopers.
“Hindmarsh Stadium is well-known around Australia as a result of Adelaide United’s high profile in the A-League competition” he said.
“This agreement further demonstrates Coopers’ long term commitment to South Australia as well as helping develop our profile nationally as we become more established around Australia. As an Australian-owned brewer based in Adelaide and a manufacturer of quality beers, we are delighted to have this association with the Adelaide Entertainments Corporation at Coopers Stadium.”
The new agreement was officially signed today at a special function at the Stadium, attended by Coopers’ Managing Director, Dr Tim Cooper, Coopers Chairman, Mr Glenn Cooper, the South Australian Minister for Tourism, Recreation and Sport, the Hon Leon Bignell MP and the CEO of the Adelaide Entertainments Corporation, Mr Anthony Kirchner.
“Coopers is an iconic South Australian company that is fiercely loyal and unashamedly passionate about promoting its South Australian origins,” Mr Kirchner said.
“This makes Coopers an ideal fit for the Stadium naming rights sponsorship and their support will assist us make improvements to the Stadium for the benefit of sporting fans in this State.”
Coopers’ arrangements and naming rights at Norwood Oval will also continue. Mr Pearce said he did not believe having naming rights at both venues would cause any confusion as the fan bases were very different, as were the playing seasons with the A-League kicking off in October.
“Coopers Stadium at Hindmarsh is associated with soccer, while Coopers Stadium at Norwood is linked to the Norwood Football Club in the SANFL,” he said.