You’ve probably seen us getting super excited about the Mercedes Benz Adelaide Fashion Festival this year and that’s because there’s a line up of events bursting with action from Wednesday 17 October to Sunday 21 October—even if you’re not a fashion die-hard!
While it might seem like Adelaide Fashion Festival is just for fashion bloggers and local ‘it’ people, it really is for everyone. You don’t have to have a professionally styled Instagram account to come and enjoy.
If you’re a mum just looking for a day out with the kids or an excuse to let your hair down with the girls, this is your perfect opportunity. If you want in on the fun for the champers or just on the lookout for the upcoming season’s trends, forget buying Cosmo and get in on the real action instead.
To make the process easier for you, Glam has come up with a number of events to cater to everyone. Here’s the lowdown on what’s on, all sorted into what you might be interested in!
Family Friendly
Norwood Street Party
Sunday October 14, 11am—The Parade, Norwood (Free!)
Discover locally made products in the market, enjoy the free runway show featuring local retailers, and treat the kids to some fun activities before they go back to school. Fashion on Parade is an event for the whole family!
Vogue Festival Launch
Friday October 19, 12pm—Mall’s Balls, Rundle Mall (Free!)
While the kids might not be interested in Vogue festival, Rundle Mall and Rundle Street will burst into special offers, gifts and prizes at a number of our fave city retailers for this festival launch—and who doesn’t love a freebie? Details are still incoming, so keep an eye out on the link above.
Stay & Play Street Party
Sunday October 21, 11am to 7pm—Jetty Road, Glenelg (Free!)
It’s a street party by the sea! With the KIDDO Markets bringing the best of locally produced and sourced garments, you can find a little inspiration on how to style your little Mr or Miss. There is also a Kid Village, where there will be chalk art and a bubble artist. The day features some cooking demonstrations and fashion parades catered to slightly older kids and plenty of food and drink vendors to keep you going for the entire day.
Gilles at the Gounds: The Fashion Edit
Sunday October 21, 10am to 4pm—Adelaide Showgrounds (Free!)
Gilles at the Grounds opens its doors once a month for a unique market experience, but this time they’re presenting collections from emerging South Australian designers, vintage sellers and on-trend fashion houses at The Fashion Edit. These markets are always kid-friendly, so bring along your kids and let them discover their inner fashionista (or you might discover yours)!
You Can Learn While Lookin’ Good
Alyca Tran TDE Masterclass
Wednesday October 17, 10am—Art Gallery of South Australia ($44)
The Daily Edited (TDE) has revolutionised the way people see and think about personal and professional lifestyle products. The brand’s trademark social media aesthetic, and partnerships with style-makers including supermodel Amber Valletta, have made TDE one of the most recognisable, ‘must-have’ accessories for women, men, children—and even dogs.
Join co-founder of TDE, Alyce Tran, as she delivers a Q&A about all things fashion, business, and social media, and hear about how she transitioned from lawyer to fashion industry leader.
Angelica Cheung & Edwina McCann In Conversation
Thursday October 18, 7:30am to 9am—Electra House ($99)
This is a rare opportunity to hear from two people who have collectively shaped the direction of fashion in Australasia for more than a decade—Vogue China editor-in-chief Angelica Cheung and Vogue Australia editor-in-chief Edwina McCann! Hosted by The Australian’s fashion editor Glynis Traill-Nash at Level One, this intimate breakfast will provide an insight into how these two flagship titles influence the trend, style and culture of their dedicated followers.
(It includes unlimited coffee and juice too!)
Masterclass With Acler
Friday October 19, 10am—Art Gallery of South Australia ($44)
Go behind the scenes with design team Julia Ritorto and Kathryn Forth to understand their unique—but classic—approach to fashion.
Acler represents the ‘contemporary cool-girl’ vibe at its best—how do these talented women consistently make clothes that women just want to wear? In this masterclass discover what inspires and drives them to produce edgy, high-quality garments that resonate with women worldwide. Learn how they’ve built a relevant, international brand and gained the support of fashion icons such as Beyonce from right here in Adelaide.
Hungry For More Than The Newest Trends?
SLOW Saturday
Saturday October 20, 11:30am—AFF Runway, Torrens Parade Grounds ($120)
SLOW Saturday presented by Karl Chehade Dry Cleaning brings you into the realm of sustainable and ethical fashion with a three-part runway and—wait for it—an ethically conscious three-course lunch prepared by Tasting Australia’s Simon Bryant, paired with Wicks Estate wines. This is a meal you can really feel good about, featuring sourdough with cultured butter, smoked mullet, green paw paw som tam, and BBQ mango, pineapple, sticky rice with burned palm sugar. Yum!
Tickets for this event close on Sunday October 14, so book your spot quick if you want in!
2KW AFF Supper Club
Wednesday October 17 to Sunday October 21—2KW Rooftop & Bar
Our friends at 2KW have created a special supper club menu that you can grab before or after the runway shows, so you’ll never be left hungry (or filled with fashion envy). It will be an extended bar menu that’s available for early or late dinner each night of AFF, and pairs beautifully with a South Australian wine or 2KW signature cocktail.
Get Your Party On!
The AFF x White Marquee Grounds are the place to be seen during AFF. And if you’re coming down for a show—or simply up for some people watching—there’s plenty to keep you entertained.
Grab a glass of bubbles (or two) at the Wicks Estate wine bar or maybe a cocktail from the 2KW bar, before settling in for some street style inspiration. There’ll be live DJs, a Beauty Bar brought to you by Lancome, Clip Joint Salons, Moroccan Oil and EVO—and not one but two photo booths for your fashion moment. And when you want a sweet treat to end the night, McCafe are there with free coffee and macarons.
Vogue Fest Party on Vardon
Friday October 19, 4pm to 11pm—Vardon Avenue, Adelaide East End (Free!)
Adelaide East End will burst into a stylish street party to celebrate Vogue Festival with music from an incredible DJ line-up, pink-themed street food and an incredible selection of drinks on offer at East End Cellars, Mother Vine, NOLA and The William Bligh—or enjoy bubbles from the Pol Roger Champagne Bar. And welcome back the Vogue Festival Instagram booth to capture the your best party look.
(Plus… our fave East End stores will be serving up bubbles and running special offers and discounts throughout evening!)
TDE World Party
Friday October 19, 7:30pm—AFF Runway, Torrens Parade Grounds (From $99)
Gather your girl gang for a night of drinks, a show from Australia’s fave party wear retailer, BNKR, and leave with your own customised TDE product! Whaaaat?! After getting party wear inspo, the ultimate party continues outside the runway…
A ticket lets you enjoy your exclusive TDE party food and drinks as you try your hand at the custom sideshow games and skill testers, collecting carnival tickets to cash in at the TDE gift counter. You heard right—that means everyone will leave with a TDE price, from pouches to phone cases, key rings, clutches and bags (it all just depends on your aim!). There will also be live DJs and a beauty bar.
Be Inspired On The Runway
Paolo Sebastian
Wednesday October 17, 5:15pm—AFF Runway, Torrens Parade Ground ($99)
You already know what it is… Paolo Sebastian will open the Adelaide Fashion Festival presented by Mercedes-Benz Adelaide & Unley with a collection inspired by the revered works of Russian composer Tchaikovsky, in company with a live score by the Adelaide Symphony Orchestra. This is definitely one runway show you don’t want to miss—but don’t fret if tickets to the first show are sold out! There’s another two on the same night.
Couture Culture
Thursday October 18, 5:30—AFF Runway, Torrens Parade Ground ($79)
One of the most popular events of the Adelaide Fashion Festival, Couture Culture is a stunning display of bridal and evening gowns that will take your breath away, and breathe life into your dream wedding. Better yet, the pieces that will walk the runway are all hand-made in South Australia by local designers!
SA Designer Showcase
Thursday October 18, 7pm—AFF Runway, Torrens Parade Ground ($79)
Here’s your chance to check our South Australia’s hottest talent. An exciting blend of styles and aesthetics, the SA Designer Showcase will include ready to wear pieces, activewear, underwear, swimwear, resort wear and accessories all in one runway.
Supported by an energetic soundtrack produced by local music director Filip Odzak, the runway show will be styled by Vogue fashion editor Philippa Moroney—a true believer in South Australian talent who has featured local designers and models regularly in the pages of Vogue.
Super Saturday: Acler & Aje
Saturday October 20, 6:30pm—AFF Runway, Torrens Parade Ground ($99)
See two of the country’s most in-demand brands in one powerhouse runway show! Adelaide’s own Acler, and industry innovators Aje, will present their latest collections on the AFF runway. As worn by Queen Beyonce herself along with Kourtney Kardashian, Hailey Baldwin and Priyanka Chopra, be the first to see the Acler Winter ’19 and Resort ‘19 collections on the runway.
One evening. Two extraordinary Australian brands.
Want to get a peek at the glamour of the runway, but not keen to spend quite so much?
TAFE SA Showcase
Friday October 19, 6pm AFF Runway, Torrens Parade Ground ($30)
The next generation of Australian design will storm the runway at AFF, bringing new energy and ideas to Adelaide-born apparel. The runway show will be produced entirely by TAFE SA students, from hair and makeup to lighting, visual merchandising, catering, event management, music and graphics. Come along for an exciting look at the future of fashion!
(Tickets for front and second row start at $30, but standard seats are free!)
Norwood Street Party
Sunday October 14, 11am—The Parade, Norwood (Free!)
Discover locally made products in the market, enjoy the free runway show featuring local retailers, and treat the kids to some fun activities before they go back to school.
Shop Till You Drop
Gilles at the Gounds: The Fashion Edit
Sunday October 21, 10am to 4pm—Adelaide Showgrounds (Free!)
Gilles at the Grounds opens its doors once a month for a unique market experience, but this time they’re presenting collections from emerging South Australian designers, vintage sellers and on-trend fashion houses at The Fashion Edit. Embrace your inner fashionista!
On top of the Gilles Markets, the Vogue Festival Launch is an obvious choice for a spot of shopping, taking place in Rundle Mall and Rundle Street (with many retailers joining the celebrations with special offers, gifts and prizes).
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