With Australia currently in the grip of a craft beer revolution, BeerBud.com.au and Victorian craft brewery, Prickly Moses, have joined together to launch a limited release craft beer –BeerBud’s Prickly Mo – to help raise funds for Movember.
It’s the perfect beer to lubricate that sweet Mo of yours, with all profits from the sale of BeerBud’s Prickly Mo donated to the Movember Foundation, one of the leading global organisations committed to changing the face of men’s health.
BeerBud has launched a crowd funding campaign at www.beerbud.com.au/pricklymo where you can exclusively pre-purchase this limited release beer, or even better, take the opportunity to join Prickly Moses’ head brewer, Luke Scott, to help brew the Prickly Mo beer itself!
“We’re on a mission to help Australians drink better beer AND make a difference while doing it,” said Andy Williamson, CEO of BeerBud.com.au.
“The Prickly Mo is a collaboration between local and independent Australian craft beer brewers, suppliers and retailers to raise funds for men’s health. We’re aiming for this to be an annual initiative, so we encourage all Australians to get involved, support a great cause and drink awesome beer while they’re at it.”
The launch of BeerBud’s Prickly Mo comes as latest figures show that more than one million Aussies are choosing hand crafted, boutique brews over the big brand beers each and every month.
“Beer is the number one beverage in Australia but our Aussie tastes are maturing, and we’re increasingly experimenting with new styles and flavours. From easy drinking summer ales, to dark and heavily roasted stouts and flavour packed IPA’s, there’s now a beer to match any taste or occasion,” Andy added.
“There’s never been a better time to be a beer drinker.”
To pledge funds towards the Prickly Mo and Movember and reap from a stack of rewards, head to www.beerbud.com.au/pricklymo before 31 October 2014.