It’s a well known (and worrying) fact that over 80% of women are wearing the wrong size bra. Well someone else noticed this issue and decided to lower this statistic. Alexandra Lingerie was born in 2015 from the mind of French entrepreneur, Alexandra Vaissière, who had spent years working with major lingerie brands but found it frustrating that they never stocked her size.
Well fitting bras in larger sizes can often look very basic and drab, Alexandra Lingerie on the other hand has curated her boutique lingerie to accommodate for women of all sizes all the whilst creating beautiful and feminine designs. Her newly renovated boutique is located in the historical Adelaide Arcade where she is offering a huge selection of bras from 8 – 22 and D to J cup for any occasion that arises.
Specialising in European brands, the extensive collection includes moulded, underwired, sports and maternity bras, as well as a range of swimwear, sleepwear and lingerie accessories – all with Alexandra’s distinctive French touch. She is also able to fulfil custom orders, for any size, style and colour desired.
The issues with most bras aren’t just aesthetic ones; wearing an ill-fitting bra can lead to serious health implications including blocked lymph nodes, headaches, skin abrasions and shoulder, back and neck pain.
Women searching for a beautiful (and comfortable) bra can expect meticulous attention to detail at Alexandra Lingerie with free fittings from Alexandra and her staff so that you can leave her boutique feeling taken care of with a bra that actually fits.
Alexandra’s passion for her store comes from years of wearing ill-fitting bras that left her with scarring and discomfort. “I have been a professional fitter for years and I know exactly how to fit busty women, because I am myself an H cup. I am always honest with my customers – I prefer to miss a sale than to sell the wrong bra,” says Alexandra.
Check out her newly renovated store which will embody a distinct Haussmannian Parisian style.
Open from Monday – Saturday.
Fittings are free, and no appointment is necessary.
Found at 31 Adelaide Arcade, off Rundle Mall.