Internationally-renowned couture label Paolo Sebastian has sold out both of its runway shows for this year’s Adelaide Fashion Festival presented by Mercedes-Benz Adelaide.
Closing the festival on Sunday 23 October, Paolo Sebastian will present a spectacular finish to the five-day celebration of South Australian design and style.
Designer Paul Vasileff sets trends on red carpets and in media worldwide with his intricately detailed and glamorous gowns, most recently launching his 2016/17 Autumn/Winter collection in a private showroom in Paris during Haute Couture Fashion Week. These sell out runways also follow the success of Paolo Sebastian Fall/Winter 2016/17 collection as part of the featured trunk show for international, high end online boutique Moda Operandi. Sitting alongside the likes of Dolce & Gabbana, Oscar De La Renta and others straight from the runway, the Adelaide label sold several pieces at the show.
Now he is exuding even more personal style as the newly named Ambassador for Mercedes-Benz Adelaide.
“The Mercedes-Benz brand is strongly associated with the fashion world on an international scale, so having their support for Paolo Sebastian and the festival is really something to be proud of,” Vasileff said.
Mercedes-Benz Adelaide has launched the Adelaide Fashion Festival branded vehicles, with models including the new C-Class Coupe, new E-Class and GLE all sporting the AFF16 creative design.
Mercedes-Benz Adelaide Dealer Principal David Upton said there was a natural synergy between the premium brands of Mercedes-Benz, Adelaide Fashion Festival and Paolo Sebastian.
“As a proud South Australian company we love to support other South Aussies like Paul who promote our state so well on an international level. We are excited to work with him on some unique projects coming soon,” he said.
Vasileff said he was ecstatic the two Paolo Sebastian runway shows had sold out, and that the team was working hard to deliver a breathtaking collection. We are so humbled by the ticket sales for our shows. I’m so looking forward to sharing the new collection with everyone,” he said.
“With every collection we try to step it up. The craftsmanship and the textiles that we use are always our main focus.”
Adelaide Fashion Festival creative director Chris Kontos said the buzz surrounding the festival was starting to build.
“Paolo Sebastian shows are always in demand, but we are stoked there are only limited tickets remaining to a number of other events including A Night Of Fashion at the Art Gallery.”
For tickets and a full list of runways, visit the Adelaide Fashion Festival website.
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